Credits

Client:

A$AP Ferg

Producer:

Alex Colby, Will Thomas

Redline x A$AP Ferg

Kodiak makes boots for everyone. Workers, rockers and plenty of people in between. When our good buds from Mechanica dumped a pile of footage on us, it was pretty easy to see where this edit was supposed to go. The viewer needed to get a sense for how the vibe of Canada became the vibe of the brand. It wasn’t so much about selling something as it was about feeling something. So we went to work, churned out some versions, got the client on board … and then they asked us to cut up a French version too!