Spark Networks

As a leading global dating company, Spark Networks is all about making connections. In 2021, we were brought in to create unique content that showcased a series of “real-world” connections, and introduced two of Spark’s top products to US and European audiences.

Elite Singles

From concepting to casting to producing, we brought Elite Singles’ newest ad from inception to network. The TVC ran in four different countries, which meant four different VO’s (including multiple languages), and market specific broadcast formatting.

Output:

  • 3x 30-sec TVC for UK, France, US (+15-sec version)

  • Creative direction, location selection, scripting, storyboarding, casting, full production

  • Country-specific formats for each media agency

 

Silver Singles

To show how successful Silver Singles can be, we brought three actual couples to NYC to share their stories of connection. We interviewed them for an hour each, and cut down to 15-second TV spots that ran in the US and Canada.

Output:

  • 3 x 15-sec TVCs, formatted for broadcast

  • Longer form cuts for website and social

  • Creative direction, location selection, set design, casting, full production

  • Photo shoot around Brooklyn for use on webiste