UBER
When Uber had new products to launch, they came to us. From live capture, to rapid turnaround, to gorgeous visuals, we brought the brand to life.
Uber Elevate
One of Uber’s big bold bets is in VTOL (vertical takeoff and landing) vehicles. When the brand new CEO shared their plans for flying cars with the world, we were there to capture the moment, and turn it into a capstone video to end the conference.
Output:
Real-time edited sizzle using footage from 3-day conference, shown during closing remarks.
Full long-format event recap with muliple cutdowns for social channels.
Photography within 48 hours of event.
Uber Copter
Uber is more than a car-hailing company, and in 2019 they launched an on-demand helicopter service. We worked with the NYC team to develop the creative and capture stunning footage over Manhattan to showcase this exceptional new offering.
Output:
30-sec anthem
Multiple cross-platform social cut-downs
Gorgeous photos inside and outside of helicopter
Uber Beacon
One of Uber’s first innovations was Beacon - a rainbow color-emitting dashboard light that synced up with the rider’s app to provide an additional level of safety. When the product was introduced in NYC, there was a two-mile backup of drivers trying to get it installed. To promote Beacon, we filmed the launch event and edited two videos - the first to excited riders, and the second to train drivers when the product became available in their city.
Output:
90-sec sizzle promo, edited the same week as launch event
30-sec explainer video for new users
