Teach for America

TFA is one of the most recognized and respected brands in education, and we were honored when they came to us to help with their campaigns. For the last four years, we have traveled the country meeting corps members and alums, and sharing their inspiring stories with the world.

Made for More

In the current political landscape, being a teacher is harder than ever. TFA asked us to help them develop a piece that challenged viewers to rise to a higher calling, and be a part of something that brings real, lasting change.

Output:

  • Creative treatment, storyboard, casting, full production

  • 30-sec banner piece featuring teachers

  • 3 x 15-sec social cuts featuring students

 

Eastern North Carolina

Prospective TFA teachers had a tendency to overlook Eastern North Carolina for placement, so we worked with the region to refresh its image. What we collectively created was a tribute to this vibrant, welcoming part of America, brought to life through a stunning spoken word piece, written by a teacher and performed by a student. In addition, we profiled six TFA corps members and alums to showcase the depth of investment they felt in this community.

Output:

  • Creative treatment and storyboard

  • 2-min 45-sec anthem piece

  • 6 x 30-sec profiles

 

Adobe | TFA

We got the call from TFA that Adobe wanted to collaborate on something special, but only had a short window to do so. In less than two weeks, we developed a concept, wrote the treatment, casted, filmed and edited a commercial that featured TFA students and teachers utilizing Adobe’s creative suite.

Output:

  • Creative treatment, storyboards, casting

  • 30-second spot and social cut-downs

 

It’s a Sure Sign

For Valentine’s Day, TFA wanted to create a lighthearted, clever video that aligned with their big recruitment push. With only a week to deliver a final cut, we took on the project, and pulled together a delightful piece that was showed the fun side of TFA.

Output:

  • Creative treatment, storyboard, casting, full production

  • 30-sec spot

 

TFA Alumni

For the launch of their exciting Alumni Forward initiative, TFA asked us to travel to six different cities, and capture the diverse stories of alumni. In the span of two weeks, we developed that footage into 12+ unique edits, each one customized to focus on a specific region of the country. The videos helped to excite and engage the 60,000+ members of the TFA alumni network.

Output:

  • 2-min anthem video

 

#weseeyou

In honor of Teacher Appreciation Day, TFA launched a brand campaign based on the hashtag #weseeyou. We were tasked with delivering the marquee piece, by taking a commissioned spoken word poem and capturing visuals to match. What ensued was a whirlwind production in three different regions, showing “a day in the life” of a teacher. The piece is a tribute to the work they do and the gratitude we feel.

Output:

  • 90-sec anthem video