Redline x A$AP Ferg

When NYC-based rapper A$AP Ferg was filming his newest music video, he did so in partnership with BMX brand Redline, launching his own custom bike. We were brought in to capture BTS footage and interviews with Ferg and the rest of the local bike crew that he recruited for the shoot. Through this highly personal content, we got a deeper glimpse into Ferg’s connection to his hometown of Harlem, and the role of Bike Lyfe, whose mission is to end gun violence.

Output:

• 1 x 30-sec banner video with A$AP Ferg

• 5 x 30-sec profiles with members of Bike Lyfe

• Social cuts of the Redline x A$AP Ferg launch party in Manhattan